Anniversary
Represents an Anniversary event which is automatically triggered on a customer's anniversary date.
The anniversary date is the date in the year that the customer first joined the program.
For example:
If a customer's record in TallyMarks was first created on the 31 May 2020 then their anniversary date would be 31 May.
An anniversary date event is automatically created AFTER the 31 May each year for assessment of rules against this anniversary event.
The anniversary event could be used to configure:
An anniversary email or sms
A points expiry process
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